The brand L'Homme invisible
L'Homme Invisible is launched in the early 80' by the fashion designer Patrice Chevreux, who wanted to create fashionable and elegant men's underwear. His concept is that how a man feels about his look depends on what he puts on first.
The first models which he designed had an immediate success, especially a cotton-lycra boxer which is sold all over the world and becomes a "standard" in men's underwear.
Progressive underwear for style-conscious men
L'Homme Invisible kept innovating for further men's comfort and elegance, either by implementing new technologies (i.e. new fabrics developed and special labelling*) or by designing avant-garde models.
Every new collection is designed in the purpose of improving men's comfort. Indeed, the summer 2004 collection has been developed so that the models be minimalist, following a sober aesthetic. All details have been carefully studied for the absolute comfort of men: there is no useless tricks and fewer seams, soft and antibacterial sewing yarns are used to obtain soft and very sensitive fabrics well-adapted to modern life, the cut-outs fit the natural forms of the male body.
*in the early 90', L'Homme Invisible removed the labels sewn inside the models which could scratch and which were often cut out by the customer after the purchase: from then on the size, composition and maintenance indications are specified by a hot transfer label on all models.
Tokyo underground scene underwear party
The first models which he designed had an immediate success, especially a cotton-lycra boxer which is sold all over the world and becomes a "standard" in men's underwear.
Progressive underwear for style-conscious men
L'Homme Invisible kept innovating for further men's comfort and elegance, either by implementing new technologies (i.e. new fabrics developed and special labelling*) or by designing avant-garde models.
Every new collection is designed in the purpose of improving men's comfort. Indeed, the summer 2004 collection has been developed so that the models be minimalist, following a sober aesthetic. All details have been carefully studied for the absolute comfort of men: there is no useless tricks and fewer seams, soft and antibacterial sewing yarns are used to obtain soft and very sensitive fabrics well-adapted to modern life, the cut-outs fit the natural forms of the male body.
*in the early 90', L'Homme Invisible removed the labels sewn inside the models which could scratch and which were often cut out by the customer after the purchase: from then on the size, composition and maintenance indications are specified by a hot transfer label on all models.
Tokyo underground scene underwear party
